Lego: Pagkakaiba sa mga binago

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Linya 1:
Ang '''Lego''' ay isang laruang ''brick'' na ginagawa ng ''The Lego Group''. Ang pangalang ''Lego'' ay nanggagaling sa ''leg godt'' o '''maglaro ng mabuti'''.
A toy for people who like to think for themselves.
 
[[File:Lego Color Bricks.jpg|300px|thumb|Ang mga ''Lego bricks'' ay nabibili sa sari-saring mga kulay.]]
One of the largest toy companies in the world with an annual turnover of billions of dollars.
 
==Kasaysayan==
Lego is Danish for "Play Well"
Noong 1932, nagsimulang gumawa si Ole Kirk Christiansen (1891-1958), isang karpintero sa Billund, ''Denmark'', ng mga laruang gawa sa kahoy. Gumawa siya ng kumpanyang tinawag niyang '''Lego''' noong 1934.
 
Noong 1947, nagsimula siyang gumamit ng [[plastik]]. Noong 1949, nadiskubre ni Christiansen and kilalang-kilalang mga ''bricks'' ng Lego, na tinawag niyang ''Automatic Binding Bricks''.
Lego is Latin for "I Put Together"
 
Nang mamatay si Christiansen, sumunod sa kanya ang kanyang pangatlong anak na si Godtfred Kirk Christiansen sa pamamahala sa ''The Lego Company''. Noong 1969, unang iginawa ang ''Lego Duplo'', ang Legong pambata.
LEGO's brand recognition is the same as that of the Disney Company.
The Lego company encourages "Free Form Play" which is about getting the child to be creative in what they build. Although recently it has begun to produce licenced, themed toys such as "Star Wars" and "Harry Potter". Lego Loyalists consider this to be sacrilegious behaviour by the company.
 
Noong 1978, unang ipinalabas ang mga ''minifigures'', ang mga tao ng Lego.
At the LEGO Company, toy blocks are the building blocks of success. Since 1949 the Danish firm has made more than 200 billion of its interlocking plastic toys, keeping little hands and imaginations busy around the globe. In a nod to kids' high-tech skills, it also offers LEGO kits to build PC-programmable robots (including Spybotics and Mindstorms), and its BIONICLE line features an evolving story line on the Internet and a variety of merchandising opportunities. The company also owns LEGO theme parks (in California, Denmark, Germany, and the UK), as well as LEGO retail outlets in the US and Europe.
 
Lego formed a partnership with MIT in 1984, and it endowed a professorship in the MIT Media Lab in 1989 -- but it didn't produce the "intelligent brick" until 1998. Despite the popularity of the programmable brick, Lego has been unable to bring the price down and turn it into a mass-market product.
 
Today, Lego rivals Bridgestone and Goodyear to produce the most tires in the world -- making upward of 175 million tires per year.
 
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